Building Coherent Communications

• Published in: Currents Vol. 16; no. 3
• Main Authors: Forbush, Dan, Foster, Patricia A
• Format: Journal Article
• Language: English
• Published: 1990
• Subjects: College Planning; Communications; Higher Education; Institutional Advancement; Master Plans; Program Descriptions; Public Relations; Publicity; School Publications; State University of New York Stony Brook

Coherent communications enhance both outsiders' perceptions of institutions and the quality of the college experience for students. A communications master plan--a compelling total vision of how communications should be structured--should be developed by the public relations office after taking...