Building Coherent Communications

Coherent communications enhance both outsiders' perceptions of institutions and the quality of the college experience for students. A communications master plan--a compelling total vision of how communications should be structured--should be developed by the public relations office after taking...

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Bibliographic Details
Published inCurrents Vol. 16; no. 3
Main Authors Forbush, Dan, Foster, Patricia A
Format Journal Article
LanguageEnglish
Published 1990
Subjects
College Planning
Communications
Higher Education
Institutional Advancement
Master Plans
Program Descriptions
Public Relations
Publicity
School Publications
State University of New York Stony Brook
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Summary:Coherent communications enhance both outsiders' perceptions of institutions and the quality of the college experience for students. A communications master plan--a compelling total vision of how communications should be structured--should be developed by the public relations office after taking inventory of all communications produced on campus. (MLW)