Information Search and Satisfaction of Carpet Buyers

A study was conducted to determine the relationship between prepurchase search behavior and postpurchase satisfaction with carpeting. It was found that respondents who purchased carpets with greater store search were more satisfied than those who relied upon magazine and newspaper advertisements. (J...

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Bibliographic Details
Published inCanadian Home Economics Journal Vol. 39; no. 2; p. 71
Main Authors Grieve-Malpass, Jennifer, Crown, E. M
Format Journal Article
LanguageEnglish
Published 1989
Subjects
Adult Education
Carpeting
Consumer Economics
Information Seeking
Information Sources
Purchasing
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Summary:A study was conducted to determine the relationship between prepurchase search behavior and postpurchase satisfaction with carpeting. It was found that respondents who purchased carpets with greater store search were more satisfied than those who relied upon magazine and newspaper advertisements. (JOW)