Structural Effects of TV Coverage on Political Agendas

Presents a study to determine the effects of inherent structural dimensions of network television news, such as story placement and visual treatment, on campaign agendas as perceived by their audiences. Results suggest that some inherent structural biases in the coverage of the 1976 campaign produce...

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Bibliographic Details
Published inJournal of Communication Vol. 28; no. 4; p. 114
Main Authors Williams, Wenmouth, Jr, Semlak, William D
Format Journal Article
LanguageEnglish
Published 1978
Subjects
News Media
News Reporting
Perception
Political Campaigns
Political Issues
Politics
Public Opinion
Rhetorical Criticism
Surveys
Television
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Summary:Presents a study to determine the effects of inherent structural dimensions of network television news, such as story placement and visual treatment, on campaign agendas as perceived by their audiences. Results suggest that some inherent structural biases in the coverage of the 1976 campaign produced nonpurposive effects in perceptions of the issues. (JMF)