Cross-National Diffusion: The Effects of Canadian TV on Rural Minnesota Viewers

This paper reports an empirical test of the effect of cross-national television on viewers' attitudes and cognition. Findings indicate that cognitive effects were stronger than attitudinal effects, and cognitive and attitudinal effects toward the sending country were stronger than toward the re...

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Bibliographic Details
Published inAmerican Sociological Review Vol. 43; no. 5; p. 740
Main Author Payne, David E
Format Journal Article
LanguageEnglish
Published 01.10.1978
Subjects
Adults
Audiences
Canada
Cognitive Processes
Cultural Awareness
Cultural Images
International Education
Minnesota
Social Attitudes
Students
Television Viewing
Canada
Minnesota
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Summary:This paper reports an empirical test of the effect of cross-national television on viewers' attitudes and cognition. Findings indicate that cognitive effects were stronger than attitudinal effects, and cognitive and attitudinal effects toward the sending country were stronger than toward the receiving country. (Author/EB)