Interdisciplinary Team-Taught Course Closes "Ad/PR Gap."

Describes the rationale and effectiveness of a course that introduces students to the necessity and advantages of cooperation between public relations and advertising people. (RL)

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Bibliographic Details
Published inJournalism Educator Vol. 33; no. 2; p. 56
Main Authors Safer, David A, Zoerner, C. E
Format Journal Article
LanguageEnglish
Published 01.07.1978
Subjects
Advertising
College Students
Higher Education
Interdisciplinary Approach
Public Relations
Teaching Methods
Team Teaching
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Summary:Describes the rationale and effectiveness of a course that introduces students to the necessity and advantages of cooperation between public relations and advertising people. (RL)