Clean is Beautiful: Identification and Preference as a Function of Race and Cleanliness

In an investigation of the importance of cleanliness as well as race as a determinant of preference, 60 white and 56 black children of both sexes in grades two, three and four of a non-segregated New York city public school indicated their relative preferences for four photographs varying in cleanli...

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Bibliographic Details
Published inJournal of Social Issues Vol. 32; no. 2; p. 109
Main Author Epstein, Yakov M
Format Journal Article
LanguageEnglish
Published 1976
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Summary:In an investigation of the importance of cleanliness as well as race as a determinant of preference, 60 white and 56 black children of both sexes in grades two, three and four of a non-segregated New York city public school indicated their relative preferences for four photographs varying in cleanliness and race. Results indicate that cleanliness is the more potent determinant. (Author/JM)