School-Based Smoking Prevention with Media Literacy: A Pilot Study

School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well ev...

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Bibliographic Details
Published inThe journal of media literacy education Vol. 2; no. 3; pp. 185 - 198
Main Authors Bier, Melinda C, Schmidt, Spring J, Shields, David, Zwarun, Lara, Sherblom, Stephen, Pulley, Cynthia, Rucker, Billy
Format Journal Article
LanguageEnglish
Published National Association for Media Literacy Education 2011
Subjects
Advocacy
Attitude Measures
Community Involvement
Intervention
Lesson Plans
Literacy Education
Media Literacy
Middle School Students
Pretests Posttests
Prevention
Program Effectiveness
Program Evaluation
Psychometrics
Smoking
Student Attitudes
Missouri
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Summary:School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students' smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.
ISSN:2167-8715
2167-8715