Methods of Identifying Marketing Competencies

The competency pattern and the task analysis are two approaches used to identify content that affects the distributive education curriculum. These and other research tools provide essential information about capabilities required for entrance into and persistence in careers at prescribed levels of d...

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Bibliographic Details
Published inNational Business Education Association Yearbook
Main Authors Crawford, Lucy C, Ertel, Kenneth A
Format Journal Article
LanguageEnglish
Published 1970
Subjects
Business Education
Curriculum Development
Distributive Education
Job Analysis
Marketing
Research Tools
Task Analysis
Yearbooks
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Summary:The competency pattern and the task analysis are two approaches used to identify content that affects the distributive education curriculum. These and other research tools provide essential information about capabilities required for entrance into and persistence in careers at prescribed levels of distributive jobs. (Author)