The Newsletter--An Adult Educator's Tool

The newsletter as an adult educator's tool should inform, promote, guide, and coordinate. Based on Extension Service newsletters, this report presents a number of guidelines for newsletter editors. Among them are checking the costs of producing a newsletter, considering the subject, audience, a...

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Bibliographic Details
Main Author Sampson, M. W
Format Publication
LanguageEnglish
Published 1971
Subjects
Adult Education
Adult Educators
Audiences
Costs
Extension Education
Information Dissemination
Objectives
Printing
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Summary:The newsletter as an adult educator's tool should inform, promote, guide, and coordinate. Based on Extension Service newsletters, this report presents a number of guidelines for newsletter editors. Among them are checking the costs of producing a newsletter, considering the subject, audience, and objective of the newsletter, and what the audience can gain. In addition, layout, writing style, paper selection, reproduction process (duplicator, mimeograph, offset printing, photo offset, letterpress), mailing regulations, and mailing lists are discussed. A number of studies on the effectiveness of direct mail are reviewed. The advantages and disadvantages of newsletters are noted. In general, however, the newsletter can be a useful and effective method for adult educators to reach adults, and, because of its flexibility, the newsletter can respond to specific needs of a specific audience. (JS)