ADVERTISEMENT INTERCONNECTION PROCESSING DEVICE

• Main Authors: HAN, Min Ho, SHIN, Jin Chul
• Format: Patent
• Language: English; French; Korean
• Published: 12.01.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention provides an advertisement interconnection processing device which: determines a transmission probability for each of multiple advertising agency devices, which are interconnected so as to process advertisement requests related to a terminal device, in consideration of both the provided amount of advertisements and the order of priority for the advertisement requests; transmits the advertisement requests according to the determined transmission probabilities; and can thereby resolve the imbalance of transmission of the advertisement requests to only a particular advertising agency device among the multiple advertising agency devices. La présente invention concerne un dispositif de traitement d'interconnexion de publicités qui : détermine une probabilité de transmission pour chaque dispositif parmi de multiples dispositifs d'agence publicitaire, qui sont interconnectés de sorte à traiter des demandes de publicité liées à un dispositif terminal, en tenant compte à la fois du montant fourni de publicités et de l'ordre de priorité pour les demandes de publicité ; transmet les demandes de publicité selon les probabilités de transmission déterminées ; et peut de cette façon résoudre le déséquilibre de transmission des demandes de publicité à un seul dispositif d'agence publicitaire particulier parmi les multiples dispositifs d'agence publicitaire. 본 발명은 단말장치와 관련된 광고 요청을 처리하기 위해 연동되는 다수의 광고대행사장치 각각에 대해 광고제공물량 및 광고요청 우선순위를 모두 고려한 전달확률을 결정하여, 결정된 전달확률에 따라 광고 요청을 전달함으로써, 다수의 광고대행사장치 중 특정 광고대행사장치에 대해서만 광고 요청이 전달되는 불균형 현상을 해결할 수 있는 광고연동처리장치를 제안한다.