PRODUCT IMAGE, FOR ELECTRONIC COMMERCE, HAVING IP TRACKING MODULE THEREIN, METHOD FOR DETERMINING PRODUCT AUTHENTICITY FOR ELECTRONIC COMMERCE USING SAME, AND TERMINAL DEVICE FOR CARRYING OUT SAME

• Main Authors: PARK, Haeng Woon, KWON, O Hoon
• Format: Patent
• Language: English; French; Korean
• Published: 05.01.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; HANDLING RECORD CARRIERS; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A method, for determining product authenticity for electronic commerce, carried out by means of a terminal device, according to an embodiment of the present invention, comprises the steps of: scanning a product image for promoting a product sold by means of electronic commerce; extracting product identifier information inserted in the product image; and determining the authenticity of the product by means of comparing the identifier information of the product sold by means of electronic commerce and the product identifier information extracted from the product image. Therefore, the present invention prevents a product image from being used falsely beforehand and enables a user to deem the product to be reliable and purchase same by means of electronic commerce. Selon un mode de réalisation, la présente invention concerne un procédé, pour la détermination de l'authenticité de produits pour le commerce électronique, mis en œuvre au moyen d'un dispositif terminal, dont les étapes consistent : à numériser une image de produit pour la promotion d'un produit vendu par commerce électronique; à extraire des informations d'identifiant de produit insérées dans l'image de produit; et à déterminer l'authenticité du produit au moyen d'une comparaison des informations d'identifiant du produit vendu par commerce électronique et des informations d'identifiant de produit extraites de l'image de produit. La présente invention évite donc à l'avance l'utilisation faussée d'une image de produit et permet à un utilisateur d'estimer qu'un produit est fiable et de l'acheter par commerce électronique. 본 발명의 일 실시예에 따른 단말 장치에서 실행되는 전자상거래 상의 상품 진위 여부 판단 방법은 상기 전자상거래 상에서 판매되는 상품을 홍보하는 상품 이미지를 스캔하는 단계, 상기 상품 이미지에 삽입된 상품의 식별자 정보를 추출하는 단계 및 상기 전자상거래 상에서 판매되는 상품의 식별자 정보와 상기 상품 이미지에서 추출된 상품의 식별자 정보를 비교하여 상기 상품의 진위 여부를 판단하는 단계를 포함한다. 따라서, 본 발명은 상품 이미지가 허위적으로 사용되는 것을 사전에 방지할 수 있고 사용자는 전자상거래 상에서 믿고 상품을 구매할 수 있도록 한다는 장점이 있다.