METHOD AND APPARATUS FOR PROVIDING USER INFORMATION TO IMPROVE ADVERTISING EXPERIENCE

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program pr...

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Bibliographic Details
Main Authors MAK, WING CHIT, ZHENG, HUA, SOEBEKTI, BRIAN, KILAR, JASON, SCHAFER, BRYON, IVY, JESSICA PAGE, TOM, RICHARD W, COLACO, JEAN-PAUL, WONG, ROBERT MASAO
Format Patent
LanguageEnglish
French
Published 12.04.2012
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience. L'invention concerne un procédé, un appareil, un article de fabrication, et une structure de mémoire destinés à produire des publicités à programme multimédia transmis à un dispositif utilisateur. Le procédé permet à l'utilisateur de gérer les informations utilisateur mises à disposition, tels que les sondages et les commentaires sur les publicités au fournisseur de programme multimédia afin d'améliorer l'expérience publicitaire.
Bibliography:Application Number: WO2011US53484