BEVERAGE CONTAINER PROVIDED WITH A PRISE INFORMATION CAPSULE

The invention relates to advertising means and is used for attracting potential consumers (buyers) to a product, whose container comprises a prise advertising information capsule therein. Said invention is characterised in that a beverage in a sealed package contains a freely displaceable sealed cap...

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Bibliographic Details
Main Author MELNIK, VIKTOR VASILEVICH
Format Patent
LanguageEnglish
French
Russian
Published 01.02.2007
Subjects
ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR
CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS,e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES,DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS
CONVEYING
HANDLING THIN OR FILAMENTARY MATERIAL
PACKAGES
PACKAGING ELEMENTS
PACKING
PERFORMING OPERATIONS
STORING
TRANSPORTING
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Summary:The invention relates to advertising means and is used for attracting potential consumers (buyers) to a product, whose container comprises a prise advertising information capsule therein. Said invention is characterised in that a beverage in a sealed package contains a freely displaceable sealed capsule, which is embodied in any shape and has any colour scheme, is made of any food-acceptable material and comprises an information carrier inserted therein and containing a prise information. The efficiency of the inventive advertising means use is guaranteed by the fact that the hidden information and the prise element are accessible when the product is acquired by a consumer, only. L'invention se rapporte aux moyens de publicité et est destinée à attirer les consommateurs (acheteurs) potentiels à un produit contenant une capsule de prix informationnelle et publicitaire. Selon l'invention, la boisson se trouvant à l'intérieur d'un récipient étanche contient une capsule hermétique se déplaçant librement, qui a une forme et une gamme de couleurs arbitraires, qui est faite d'un matériau autorisé en industrie alimentaire, et qui contient un support d'informations et un élément de prix. L'efficacité d'utilisation de ce moyen publicitaire est assurée par la possibilité d'accès à l'information cachée et à l'élément de prix uniquement en cas d'achat par le consommateur du produit en question.
Bibliography:Application Number: WO2006RU00389