User profile and its location in a clustered profile landscape

Delivering targeted content includes collecting, via at least one tangible processor, user activity data for users during a specified time period. questions asked by the users during the specified time period are extracted from the user activity data, via the at least one tangible processor, and sto...

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Bibliographic Details
Main Authors Bangalore Srinivas, Feng Junlan, Mishra Taniya, Johnston Michael James Robert
Format Patent
LanguageEnglish
Published 19.09.2017
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Delivering targeted content includes collecting, via at least one tangible processor, user activity data for users during a specified time period. questions asked by the users during the specified time period are extracted from the user activity data, via the at least one tangible processor, and stored in user profiles for the users. The user profiles are clustered, via the at least one tangible processor, based on the questions asked. Targeted content is delivered, via the at least one tangible processor, to a subset of the users based on the clustering.
Bibliography:Application Number: US20100901075