Method and apparatus for serving relevant ads based on the recommendations of influential friends

Methods, apparatuses, and computer-readable media for serving annotations are disclosed. When a contact of a user recommends an ad, the score of the ad may be boosted in an ad auction. The amount of boosting depends on contact affinity. Contacts with greater contact affinity may be more influential,...

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Bibliographic Details
Main Authors Pattan Neha, Lin Jennifer W
Format Patent
LanguageEnglish
Published 05.09.2017
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods, apparatuses, and computer-readable media for serving annotations are disclosed. When a contact of a user recommends an ad, the score of the ad may be boosted in an ad auction. The amount of boosting depends on contact affinity. Contacts with greater contact affinity may be more influential, and ads that are recommended by such contacts may have a higher click-through rate. The greater the affinity between the user and contact, the greater the boost to the ad score. Affinity may be measured by a weight value, which is determined by, for example, social network interactions, e-mail/instant messaging communications, and phone logs and contact lists.
Bibliography:Application Number: US201113272852