Systems, methods and interfaces for evaluating an online entity presence

• Main Authors: Iverson Eric, Doyle Brian, Schornack Jill, Hareid Aaron
• Format: Patent
• Language: English
• Published: 11.07.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

A method for evaluating an online entity presence includes receiving a set of social media information for at least one entity and calculating a social media measurement where the social media measurement is associated with the set of social media information. The method further includes receiving a set of online profile information for the at least one entity, the set of online profile information being associated with one or more non-social media online profiles, and calculating an online profile measurement wherein the online profile measurement is associated with the set of online profile information. The method further includes calculating a reach value, the reach value being associated with the social media measurement and the online profile measurement and providing a reach score to a user where the reach score associated with the reach value.