Search service advertisement selection
Methods, computer systems, and computer storage media are provided for evaluating information retrieval (IR) such as search query results (including advertisements) by a machine learning scorer. In an embodiment, a set of features is derived from a query and a machine learning algorithm is applied t...
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Main Authors | , , |
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Format | Patent |
Language | English |
Published |
07.03.2017
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Subjects | |
Online Access | Get full text |
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Summary: | Methods, computer systems, and computer storage media are provided for evaluating information retrieval (IR) such as search query results (including advertisements) by a machine learning scorer. In an embodiment, a set of features is derived from a query and a machine learning algorithm is applied to construct a linear model of (query, ads) for scoring by maximizing a relevance metric. In an embodiment, the machine learned scorer is adapted for use with WAND algorithm based ad selection. |
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Bibliography: | Application Number: US201314145422 |