Methods and apparatus for integrating volumetric sales data, media consumption information, and geographic-demographic data to target advertisements

A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based co...

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Bibliographic Details
Main Authors WU JINGYI, GEORGIEV GEORGI Y, SHIMIZU JEROME, MILLER RYAN CHASE
Format Patent
LanguageEnglish
Published 01.04.2014
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Summary:A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based consumption index for the product based on a second per-person sales volume of the product for a demographic group in the first cell. An advertisement to present to a person is selected based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.
Bibliography:Application Number: US201113047541