Methods and apparatus for integrating volumetric sales data, media consumption information, and geographic-demographic data to target advertisements
A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based co...
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Main Authors | , , , |
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Format | Patent |
Language | English |
Published |
01.04.2014
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Subjects | |
Online Access | Get full text |
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Summary: | A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based consumption index for the product based on a second per-person sales volume of the product for a demographic group in the first cell. An advertisement to present to a person is selected based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index. |
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Bibliography: | Application Number: US201113047541 |