Systems and methods for presenting advertising content based on publisher-selected labels

Systems and methods allowing publishers to define relationships between their own content items (e.g., World Wide Web pages) and content items created or maintained by other publishers. Publishers insert referral labels into their content items to indicate a referral relationship between or among pu...

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Bibliographic Details
Main Authors CHAN ALWIN, KRAFT REINER
Format Patent
LanguageEnglish
Published 29.11.2011
Subjects
CALCULATING
CHECKING-DEVICES
COIN-FREED OR LIKE APPARATUS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Systems and methods allowing publishers to define relationships between their own content items (e.g., World Wide Web pages) and content items created or maintained by other publishers. Publishers insert referral labels into their content items to indicate a referral relationship between or among publishers. In one embodiment, advertisements to be displayed while the user is viewing a content item are selected based at least in part on matching a referral label included in the target content item to a referral label in the advertisement. The referral label can also be used to manage referral-based revenue sharing among publishers.
Bibliography:Application Number: US20080147430