SCALING ECOMMERCE WITH SHORT-FORM VIDEO

Disclosed embodiments provide techniques for scaling ecommerce with short-form video. A micro-website is created and is associated with a user ID. The user ID corresponds to a social media influencer, an expert in a subject matter, or a celebrity. The micro-website can be managed by a mobile applica...

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Bibliographic Details
Main Authors Chen, Jing Xian, Lam, Nga Lun Helen, Ng, Ka Ka
Format Patent
LanguageEnglish
Published 10.10.2024
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Disclosed embodiments provide techniques for scaling ecommerce with short-form video. A micro-website is created and is associated with a user ID. The user ID corresponds to a social media influencer, an expert in a subject matter, or a celebrity. The micro-website can be managed by a mobile application. Based on the user ID, a pre-approved electronic catalog of products is determined and used to populate the micro-website with one or more products for sale. The micro-website includes one or more short-form videos highlighting products for sale from the electronic catalog. The host of the short-form videos is the influencer, expert, or celebrity corresponding to the user ID. The micro-website includes an ecommerce link to allow fulfilling product orders. The short-form videos include a virtual purchase cart for ecommerce purchases that can be engaged by the user.
Bibliography:Application Number: US202418630570