Engagement System and Analytical Database for Connected Television

• Main Authors: Dubats, Daniel David, Luu, Brendan Khoi, Tseng, Dennis, Grose, William Frazier Pierpont, Huffman, Riley James
• Format: Patent
• Language: English
• Published: 15.08.2024
• Subjects: ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PICTORIAL COMMUNICATION, e.g. TELEVISION

Techniques for improving user experience with connected televisions are described. A computing system (e.g., server) can transmit a video content associated with a product to a connected television (CTV). The video content can include a code (e.g., QR code) that is scannable. Additionally, the syste...