Engagement System and Analytical Database for Connected Television

Techniques for improving user experience with connected televisions are described. A computing system (e.g., server) can transmit a video content associated with a product to a connected television (CTV). The video content can include a code (e.g., QR code) that is scannable. Additionally, the syste...

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Bibliographic Details
Main Authors Dubats, Daniel David, Luu, Brendan Khoi, Tseng, Dennis, Grose, William Frazier Pierpont, Huffman, Riley James
Format Patent
LanguageEnglish
Published 15.08.2024
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:Techniques for improving user experience with connected televisions are described. A computing system (e.g., server) can transmit a video content associated with a product to a connected television (CTV). The video content can include a code (e.g., QR code) that is scannable. Additionally, the system can receive, from a user device of a user, an indication that the user has scanned the code. Moreover, the system can determine, using a mapping database, that the user device is associated with the CTV. For example, the mapping database can indicate that the user is associated with the CTV and the user device. Furthermore, in response to determining that the user device is associated with the CTV, the system can transmit instructions to modify the video content to the CTV.
Bibliography:Application Number: US202218013373