SYSTEMS AND METHODS FOR ANALYZING AND DISPLAYING ITEM RECOMMENDATIONS

• Main Authors: Subramaniam, Sinduja, Korpeoglu, Evren, Achan, Kannan, Cao, Yijie, Sridhar, Rahul, Cai, Shiqin
• Format: Patent
• Language: English
• Published: 01.08.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Systems and methods including one or more processors and one or more non-transitory computer readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform: receiving historical interaction information corresponding to a user in a marketplace; identifying a shopping journey and a basket type for the user based on the cart context and items in a cart for the user for a current user session; identifying a price threshold for the cart for the user; building a machine learning model for the current user session in real-time based on the historical interaction information, the cart context, the basket type and the price threshold to determine a ranking of new items to display to the user to add to the cart for the current user session, wherein the new items satisfy the price threshold; re-ranking the ranking of the new items to display to the user in the current user session based on item attributes of the new items; and transmitting the re-ranked ranking of the new items to the user via a graphical user interface (GUI) during the current user session. Other embodiments are disclosed.