Methods And Systems For Real Time Ad Scene Identification, Skip and Replacement

The present invention discloses improved methods and systems for identifying transitions between programming content and commercial ad content in pre-recorded media files, live digital broadcasts, or streaming media-content streams-that have no ad break markers encoded therein. The process employs i...

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Bibliographic Details
Main Authors Chang, Junhua, Lucas, Richard, Fillmon, Quintin, Herrera, Carlos
Format Patent
LanguageEnglish
Published 25.04.2024
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:The present invention discloses improved methods and systems for identifying transitions between programming content and commercial ad content in pre-recorded media files, live digital broadcasts, or streaming media-content streams-that have no ad break markers encoded therein. The process employs iterative, machine learning context models to improve ad break identification accuracy the more it is used. The present invention enables the dynamic replacement of ads already in the content stream with customized ads "on the fly". The present invention also enables "on the fly" ad skipping in recorded media.
Bibliography:Application Number: US202218049270