GRAPHICAL, INCREMENTAL ATTRIBUTION MODEL BASED ON CONDITIONAL INTENSITY

Methods and systems are provided for facilitating generation and utilization of causal-based models. In embodiments described herein, a set of events comprising touchpoints resulting in a conversion are obtained. A direct attribution indicating credit for an event contribution to the conversion is d...

Full description

Saved in:
Bibliographic Details
Main Authors Meisami, Amirhossein, Tao, Jun, Arava, Sai Kumar, Snyder, JR., James William
Format Patent
LanguageEnglish
Published 28.03.2024
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online AccessGet full text

Cover

More Information
Summary:Methods and systems are provided for facilitating generation and utilization of causal-based models. In embodiments described herein, a set of events comprising touchpoints resulting in a conversion are obtained. A direct attribution indicating credit for an event contribution to the conversion is determined. An adjusted attribution for the event based on the direct attribution for the event augmented with an indirect attribution for the event is determined. The indirect attribution can be identified based on the event causing a subsequent event of the set of events to result in the conversion. Thereafter, the adjusted attribution for the event is provided to indicate an extent of credit assigned to the event for causing the corresponding conversion.
Bibliography:Application Number: US202217948914