METHODS AND APPARATUS TO CORRECT MISATTRIBUTIONS OF MEDIA IMPRESSIONS

Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions transmitted via a network in response to access to media by a first set of individuals, obtaining, from a database,...

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Bibliographic Details
Main Authors Singh, Anil Pratap, Rabhan, Lindsey, VanLandeghem, Matthew
Format Patent
LanguageEnglish
Published 12.10.2023
Subjects
BROADCAST COMMUNICATION
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions transmitted via a network in response to access to media by a first set of individuals, obtaining, from a database, second demographic-based impressions of the media accessed by a second set of individuals, and multiplying a vector of database proprietor impression data from the database by a pseudo-inverse matrix representative of misattribution data among a first and second set of individuals to calculate corrected demographic-based impression values.
Bibliography:Application Number: US202318328545