PROGRAMMATIC INGESTION AND ZONED CABLE DELIVERY OF LINEAR TV IN AD AUCTION ENVIRONMENTS

• Main Authors: CHURCH, Daniel, SINTON, Frank, SHEA, Richard
• Format: Patent
• Language: English
• Published: 29.06.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Disclosed is delivering and closing out viewership priced spots in zoned cable delivery of linear TV, assembling past measured viewership data within a zone for a TV spot in a program, by aggregating records and augmenting aggregated logs with viewers' demographic data. This includes running an automated auction for advertising, at five minutes or less before airtime, announcing the spot, providing the past viewership data augmented with demographic data, with bids accepted for a rate, accepting and selecting a winning bid, provisioning an ad corresponding to the winning bid rate for an operator to deliver to the zone, after selecting the bid and before the airtime. After airing the ad, included is processing collected delivery logs within ten minutes of receipt, calculating current measured viewership during the spot, calculating an extended price, and reporting to a winning bidder the extended price, within six hours of airing the ad.