SYSTEMS AND METHODS FOR PROVIDING CUSTOMER INSIGHTS

• Main Authors: Cho, Hyun Duk, Kumar, Sushant, Achan, Kannan, Inan, Aysenur, Subrahmannian, Sooraj Mangalath, Chaganti, Divya, Vaidyanathan, Vivek
• Format: Patent
• Language: English
• Published: 29.06.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

This application relates to apparatus and methods for automatically determining and providing digital customer insights based on historical customer data. In some examples, a computing device obtains user data for a user. In response, the computing device receives a plurality of product types relevant to the user and their corresponding relevance scores. For each product type, the computing device then receives a set of attributes, where each attribute is associated with an affinity score for the user. The computing device determines, for each product type, an overall score for each attribute and product type pair based on the relevance score for the product type and the affinity score for the corresponding attribute. At least one attribute and product type pair is presented to the user based on the corresponding overall score.