COMPUTING EARLY ADOPTERS AND POTENTIAL INFLUENCERS USING TRANSACTIONAL DATA AND NETWORK ANALYSIS
The early adopters and potential influencers (EAPI) system, method and computer-readable medium provide a way to identify early adopters and potential influencers. The EAPI system obtains a list of purchases for customers of merchants and/or subscriptions from a transaction tracking system. The EAPI...
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Main Authors | , , , , |
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Format | Patent |
Language | English |
Published |
08.06.2023
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Subjects | |
Online Access | Get full text |
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Summary: | The early adopters and potential influencers (EAPI) system, method and computer-readable medium provide a way to identify early adopters and potential influencers. The EAPI system obtains a list of purchases for customers of merchants and/or subscriptions from a transaction tracking system. The EAPI system creates a time-based transaction network, and using a scoring function, the EAPI system determines an early adopter and/or potential influencer ranking among customers in the network. The EAPI system may use one or more customer attributes to determine a customer's influence with respect to different dimensions. |
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Bibliography: | Application Number: US202218079241 |