AUTOMATED METHOD FOR DISPLAYING AD CONTENT WITHIN A WEB CONTENT PAGE AND SELECTIVELY ALLOWING THE AD CONTENT TO LINGER IN VIEW DURING VIEWING OF THE WEB CONTENT PAGE

• Main Authors: TCHIBIREV, Igor, KRASSNER, Brad
• Format: Patent
• Language: English
• Published: 13.04.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

As a viewer views and scrolls down a web content page in a browser window of a web browser, ad content appears in predetermined ad placement areas of the web content page. If particular ad content has not been within a viewport of the browser window for a predetermined desired time, the ad content may be detached from the web content page and positioned in a location of the viewport for a desired necessary period of time before the ad content is reattached to the content page at its respective predetermined ad placement area even if that predetermined ad placement area has been scrolled out of the viewport. In such cases, the ad content effectively "lingers" in in the viewport until reattached to the web content page at its respective predetermined ad placement area.