ONLINE ADVERTISING TRACKING

A verification system is provided that can enable tracking of online advertisements with successful sales of goods or services. The system can receive an advertisement tag as part of a request by a user relating to the product or service, the advertisement tag comprising an identity of a publisher o...

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Bibliographic Details
Main Authors THOMAS, John K, HARIHARAN, Gopalakrishnan
Format Patent
LanguageEnglish
Published 16.02.2023
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A verification system is provided that can enable tracking of online advertisements with successful sales of goods or services. The system can receive an advertisement tag as part of a request by a user relating to the product or service, the advertisement tag comprising an identity of a publisher of an advertisement regarding a product or service offered by a vendor, the publisher being different from the vendor; determine a contribution of the publisher's advertisement to the request; and update a set of transaction data structures in an electronic record to associate the identified publisher and contribution with the request.
Bibliography:Application Number: US202017768959