METHODS, SYSTEMS, ARTICLES OF MANUFACTURE, AND APPARATUS TO ADJUST REACH

Methods, apparatus, systems and articles of manufacture are disclosed for adjusting reach. An example apparatus includes a data accessor to obtain market data and a target reach percentage, the market data including test households and control households, an attribute controller to generate an attri...

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Bibliographic Details
Main Authors Balasubramaniam, Shobana, Wandel, JR., David M, Kirschner, Samuel Clarence, Wood, Leslie A
Format Patent
LanguageEnglish
Published 31.03.2022
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods, apparatus, systems and articles of manufacture are disclosed for adjusting reach. An example apparatus includes a data accessor to obtain market data and a target reach percentage, the market data including test households and control households, an attribute controller to generate an attribute bucket, the attribute bucket including a subset of the market data, a reach determiner to determine a bucket reach percentage of the subset of the market data, and a data controller to, in response to the bucket reach percentage being less than the target reach percentage, remove a control household from the subset of the market data to generate a balanced market dataset for market analysis.
Bibliography:Application Number: US202017103622