METHODS AND APPARATUS TO GENERATE AUDIENCE METRICS USING THIRD-PARTY PRIVACY-PROTECTED CLOUD ENVIRONMENTS

• Main Authors: Sanghavi, Sagar, Kumar, Arushi, Kline, Billie J, Thomas, Logan, Shao, Lianghua, Sivarajan, Mala, VanLandeghem, Matthew, Sullivan, Jonathan, Brinson, Jessica, Nagaraja, Shruthi Koundinya
• Format: Patent
• Language: English
• Published: 18.11.2021
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments. An example apparatus includes a data modifier to obtain a first matrix, the first matrix including first data indicative of entities and embeddings, the entities representative of at least one of search result clicks or videos watched, the embeddings representative of at least one of first classifications of the search result clicks or second classifications of the videos watched, generate a second matrix by reducing the first data in the first matrix to second data that satisfies a size corresponding to an input feature, and store the second matrix in first memory as the input feature, and a model generator to generate a demographic correction model based on the second matrix as the input feature, the demographic correction model to correct demographics corresponding to impressions logged in second memory.