MEASURING EFFECTIVENESS OF IMAGES DISPLAYED ON A MOVING OBJECT

Presented here is an apparatus and a method for measuring effectiveness of images displayed on a moving object. For example, the moving object can be a vehicle with a frame mounted on the rooftop. The frame can have one or more display screens mounted on one or more sides, showing various images. Th...

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Bibliographic Details
Main Authors Mandic, Marko, Petrovic, Uros
Format Patent
LanguageEnglish
Published 04.03.2021
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Presented here is an apparatus and a method for measuring effectiveness of images displayed on a moving object. For example, the moving object can be a vehicle with a frame mounted on the rooftop. The frame can have one or more display screens mounted on one or more sides, showing various images. The vehicle can be a part of a fleet of vehicles in communication with each other. A camera can be mounted close to the display screen and can record images of the surrounding environment. An embedded system within the vehicle can analyze the recorded images to determine a total number of people having a line of sight to the displayed image, and a total number of people looking at the displayed image. Based on the analysis, the embedded system can determine the effectiveness of the displayed image.
Bibliography:Application Number: US201916555502