HYPERLINK FUNCTIONALITY FOR ENABLING AN AUCTIONING PLATFORM

A computer-implemented method includes receiving a request to activate a hyperlink of a set of hyperlinks within a webpage of a source website. The method further includes executing a script to initiate an auction that is performed by an auctioning platform, wherein the auction comprises a bidding p...

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Bibliographic Details
Main Authors Verma, Pramod, Leekin, Rachel, Nagar, Seema, Dey, Kuntal
Format Patent
LanguageEnglish
Published 04.02.2021
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Summary:A computer-implemented method includes receiving a request to activate a hyperlink of a set of hyperlinks within a webpage of a source website. The method further includes executing a script to initiate an auction that is performed by an auctioning platform, wherein the auction comprises a bidding process that is associated with a set of third-party websites. The method further includes determining at least one preferred third-party website selected from the set of third-party websites. The method further includes outputting third-party digital content representative of characteristics of the preferred third-party website that are associated with the characteristics of the activated hyperlink. The method further includes outputting the first digital content while outputting a portion of source digital content representative of characteristics of the source website.
Bibliography:Application Number: US201916529869