USER INTERFACE ENGAGEMENT HEATMAPS

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating and presenting engagement heatmaps. In one aspect, a method includes generating and providing, to a client device, an interactive interface that includes a session replay area that prese...

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Bibliographic Details
Main Authors Rice, Robert Adam, Webber, Joel Grayson, Yap, Jaime Michael, Teague, Joshua Calvin
Format Patent
LanguageEnglish
Published 04.02.2021
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating and presenting engagement heatmaps. In one aspect, a method includes generating and providing, to a client device, an interactive interface that includes a session replay area that presents playback of user interfaces presented during a user session. A detection is made, based on interaction data received from the client device, of user interaction with an interface control for viewing engagement heatmaps. In response to detecting the user interaction with the interface control, playback is paused. The interactive interface is updated to present, for each of two or more user interface elements presented by the given user interface, an engagement heatmap visualization that visually represents a relative quantity of user interactions with the user interface element when the user interface element was presented by the given interface.
Bibliography:Application Number: US201916528111