LOCATION-BASED FILTERING AND ADVERTISING ENHANCEMENTS FOR MERGED BROWSING OF NETWORK CONTENTS

• Main Authors: Ennals, Robert, Gandhi, Prashant
• Format: Patent
• Language: English
• Published: 06.08.2020
• Subjects: ANALOGOUS ARRANGEMENTS USING OTHER WAVES; CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION ORRERADIATION OF RADIO WAVES; MEASURING; PHYSICS; RADIO DIRECTION-FINDING; RADIO NAVIGATION; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TESTING; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

Location-based filtering and advertising enhancements for merged browsing of network content are described herein. In various embodiments, a client device may obtain its geographic location and provide that location to a server for filtering by the server of network content fragment suggestions based at least in part on the location. The client device may then receive some or all of the filtered suggestions for utilization in merged browsing. In some embodiments, a server may further receive an indicator of content being browsed. In response, the server may determine network content fragment suggestions, and may also determine an additional suggestion or prioritize a suggestion based an advertiser's interest. The server may then provide the suggestions and/or prioritization to the client device. In various embodiments, the server may also provide the advertisement(s) for display in a user interface of the client device along with the (prioritized) suggestions.