TARGETED ADVERTISEMENT SYSTEM

Systems, methods, and machine readable media are provided for targeted advertising. One or more images of individuals in a location in a facility are captured with an imaging device. Face detection is performed on the one or more images. Based on a face detection result, Convolutional Neural Network...

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Bibliographic Details
Main Authors Ramesh, Abhishek, Bhat, Rajesh Shreedhar, Kumar, Kushal M, Reddy, Nanda Kishore, Mishra, Souraj
Format Patent
LanguageEnglish
Published 12.12.2019
Subjects
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Systems, methods, and machine readable media are provided for targeted advertising. One or more images of individuals in a location in a facility are captured with an imaging device. Face detection is performed on the one or more images. Based on a face detection result, Convolutional Neural Network models are used to determine a gender and estimate an age of each detected face. A targeted audience is determined, based on pre-determined criteria using the age estimation and gender identification of each detected face. A relevant advertisement is selected for the targeted audience for display on a display device. The relevant advertisement may be selected based at least in part on a footfall score (fscore) indicative of customer traffic in the facility.
Bibliography:Application Number: US201916433771