METHOD AND APPARATUS FOR CONTENT-VIRALITY AMPLIFICATION

• Main Authors: HANKINSON, Stephen James Frederic, BURKE, Timothy Andrew
• Format: Patent
• Language: English
• Published: 07.11.2019
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

A method and apparatus for inducing expansion of audience of source contents posted in a social medium are disclosed. Upon posting the source contents, spontaneous audience are detected and content-coupled audience are determined; the content-coupled audience and the spontaneous audience are users of the social medium that accessed common contents, or contents of a common class, other than the source contents. A set of content-coupled audience is pruned to determine a set of prospective audience. Information relevant to the source contents is disseminated to the prospective audience resulting in audience gain. Processes of iterative-recursive exploration of multi-stratum content coupling are performed to further enhance the audience gain. An apparatus implementing the method may employ a single processor or multiple processors operating concurrently and exchanging intermediate results through commonly accessed buffers. Several variations of the method applying different criteria for pruning commonly-accessed content as well as content-coupled audience are disclosed.