METHODS AND APPARATUS TO CORRECT AGE MISATTRIBUTION

Methods, apparatus, and articles of manufacture are disclosed to correct age misattribution. Example disclosed apparatus includes a model validator to determine respective broad scores and respective targeted scores for respective ones of a plurality of candidate models based on audience member reco...

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Bibliographic Details
Main Authors Wells, Jonathon, Dan, Oana, Sullivan, Jonathan, Post, Diahanna, Wong, David
Format Patent
LanguageEnglish
Published 19.09.2019
Subjects
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods, apparatus, and articles of manufacture are disclosed to correct age misattribution. Example disclosed apparatus includes a model validator to determine respective broad scores and respective targeted scores for respective ones of a plurality of candidate models based on audience member records. A demographic retriever is to access a media impression received in a network communication from a first server, the media impression including a reported age of a user associated with the media impression. An age corrector is to determine a predicted age of the user with the selected age-correction model, and when an age misattribution error is non-zero, correct the age misattribution error in a reported age by assigning the predicted age to the media impression.
Bibliography:Application Number: US201916277703