SYSTEMS AND METHODS TO PROVIDE OFFERS TO MOBILE DEVICES IN ACCORDANCE WITH PROXIMITY-SENSITIVITY SCORES

• Main Authors: Iannace, Marianne, Stuart, Raffaella C, Poswolsky, Daniel, Gilman, Andrea
• Format: Patent
• Language: English
• Published: 27.06.2019
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

A method for providing merchant offers to customer mobile devices. In some embodiments, an offer engine determines, on a periodic basis for each of a plurality of merchants, a proximity-sensitivity score that indicates a likelihood that potential offers from the merchants would be accepted by customers. The process includes the offer engine receiving, from a mobile device of a customer, an indication of a customer's current location, then receiving customer transaction data in substantially real time and adjusting the proximity-sensitivity scores of the merchants based on the customer transaction data. The offer engine then automatically selects at least two offers from a plurality of potential offers based on the adjusted proximity-sensitivity scores for the customer, and transmits, to the mobile device associated with the customer, data associated with the at least two selected offers for display on a display screen of the customer's mobile device.