METHOD AND SERVER FOR PRESENTING A RECOMMENDED CONTENT ITEM TO A USER

• Main Authors: SOKOLOV, Yevgeny Andreevich, ZHIVOTVOREV, Dmitry Sergeevich, LAMBURT, Victor Grigorievich, USHANOV, Dmitry Valerievich, NIKOLAEV, Vladimir Vladimirovich
• Format: Patent
• Language: English
• Published: 30.05.2019
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

A method and server for presenting an item with potentially undesirable content to a user are disclosed. The method comprises: receiving a presentation request and user interactions; and generating a first list of items. Items are associated with respective features and web resources. Items are ranked in first list based on user-specific scores indicative of their estimated relevance to user. A given item is associated with a given rank in first list. The method also comprises: generating for items demoting scores indicative of a degree of undesirability of content originating from respective resources; generating for items adjusted scores based on user-specific and demoting scores; generating a second list where items are ranked according to adjusted scores, where the given item is associated with an adjusted rank in the second list; and triggering presentation of items from second list to user. The given item is presented at the adjusted rank.