MARKETING NOTIFICATION FOR MISSING GROUP MEMBER

Disclosed embodiments provide techniques for presenting a marketing notification for a missing member of a group. People often shop in groups, such as groups of family, friends, coworkers, and the like. Disclosed embodiments detect the presence of a group in a location such as a retail venue. In sce...

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Bibliographic Details
Main Authors McDuff, Steve, Greenberger, Jeremy A
Format Patent
LanguageEnglish
Published 09.05.2019
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TELEPHONIC COMMUNICATION
WIRELESS COMMUNICATIONS NETWORKS
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Summary:Disclosed embodiments provide techniques for presenting a marketing notification for a missing member of a group. People often shop in groups, such as groups of family, friends, coworkers, and the like. Disclosed embodiments detect the presence of a group in a location such as a retail venue. In scenarios where at least one member of the group is absent at the location, the group members that are present at the location receive a marketing message pertaining to the missing member, such as a suggestion to purchase a gift for the missing member. In this way, disclosed embodiments provide marketing opportunities to influence shoppers by reminding them about their missing peer.
Bibliography:Application Number: US201715802609