DETERMINING AND USING BRAND INFORMATION IN ELECTRONIC COMMERCE

• Main Authors: Lakshminarayanan, Arun, Ruvini, Jean-David, Shivaswamy, Gurudatta Horantur
• Format: Patent
• Language: English
• Published: 11.04.2019
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

An apparatus and method for predicting a brand name of a product are disclosed herein. A product identification number for the product is converted into a normalized global trade item number (GTIN). For each of a plurality of GTIN prefixes corresponding to the normalized GTIN, brand names and counts of each of the brand names using product information stored in a product catalog are identified. A probability distribution of the brand names is determined in accordance with the brand names and the counts of the brand names for the plurality of the GTIN prefixes. A predicted brand name for the product is identified from among the brand names for the plurality of the GTIN prefixes, the predicted brand name having a highest probability score in the probability distribution of the brand names.