SYSTEMS AND METHODS FOR PROVIDING CALLS-TO-ACTION ASSOCIATED WITH PAGES IN A SOCIAL NETWORKING SYSTEM

Systems, methods, and non-transitory computer readable media can obtain a plurality of calls-to-action (CTAs) that can be provided on a page associated with a social networking system. A machine learning model can be trained based on training data including pages and associated CTAs. The plurality o...

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Bibliographic Details
Main Authors Mohamed, Ahmed Magdy Hamed, Kapoor, Komal, Tanglertsamapan, Apaorn
Format Patent
LanguageEnglish
Published 21.03.2019
Subjects
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Systems, methods, and non-transitory computer readable media can obtain a plurality of calls-to-action (CTAs) that can be provided on a page associated with a social networking system. A machine learning model can be trained based on training data including pages and associated CTAs. The plurality of CTAs for a page can be ranked based on the machine learning model. At least one of the ranked CTAs for the page can be provided as a recommended CTA for the page.
Bibliography:Application Number: US201715708609