SYSTEM AND METHOD FOR TARGETED MESSAGING

• Main Authors: HENDERSON, Andrew, GRIFFIN, Keith, CURRY, Stewart
• Format: Patent
• Language: English
• Published: 14.02.2019
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

In one embodiment, a system and method for targeted messaging is described. A text-based communication session among at least three participants is monitored. At least one contextual information parameter of a first message in a message input field of a client device associated with a first participant of the at least three participants is detected in in the text-based communication session. It is determined if a second participant of the at least three participants is relevant to the first message, based on the contextual information parameter. A message recipient list for the first message is dynamically updates by removing the second participant from the message recipient list and yielding an updated message recipient list. Related methods, systems, and apparatus are also described.