DOUBLE REAL-TIME BIDDING AT A BRICK AND MORTAR STORE

Systems and methods for double real-time bidding at a brick and mortar store are disclosed. The systems may include a shopper tracking system for tracking a plurality of shoppers, an electronic sign for displaying messages offering products for auction, and a real-time bidding system for receiving b...

Full description

Saved in:
Bibliographic Details
Main Authors LAU, Heng Kar, CHIN, Siew Wen, SANJAY, Addicam, YANG, Shao-Wen
Format Patent
LanguageEnglish
Published 07.02.2019
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online AccessGet full text

Cover

More Information
Summary:Systems and methods for double real-time bidding at a brick and mortar store are disclosed. The systems may include a shopper tracking system for tracking a plurality of shoppers, an electronic sign for displaying messages offering products for auction, and a real-time bidding system for receiving bids to sell an offered product from a plurality of sellers and bids to purchase the product from the plurality of shoppers. Shopping behavior data may be collected by the shopper tracking system from the plurality of shoppers, and used by the real-time bidding system to select the messages offering products.
Bibliography:Application Number: US201715855883