SYSTEM AND METHOD FOR STEERING USER INTERACTION IN A MEDIA CONTENT ENVIRONMENT

Embodiments of the invention are generally related to systems and methods for steering user interaction in a media content environment. In accordance with an embodiment, data derived from a user's interaction with a media application at a media device is used to determine a category for a user....

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Bibliographic Details
Main Authors Sliney, Aidan, O'Driscoll, Brendan, Watson, Craig
Format Patent
LanguageEnglish
Published 17.01.2019
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Summary:Embodiments of the invention are generally related to systems and methods for steering user interaction in a media content environment. In accordance with an embodiment, data derived from a user's interaction with a media application at a media device is used to determine a category for a user. The data can relate to the user's media consumption habits and preferences. For example, the data can be used to discern a media consumption style or use case, which in turn is used to categorize the user. A personalized user interface (UI) flow can be generated based on the user's determined category. The media device includes an adaptive user interface that implements the UI flow to steer the user's interaction with the media application, for example by drawing the user's attention to features of the media application that are best suited for the user based on the categorization.
Bibliography:Application Number: US201715649500