ADVERTISEMENT AUDIENCE DYNAMICAL DETECTION CIRCUIT, COMPUTER PROGRAM PRODUCT, AND RELATED METHOD FOR ESTIMATING QUANTITY OF OUT-OF-HOME (OOH) ADVERTISEMENT AUDIENCES PASSING THROUGH SPECIFIC LOCATION IN SPECIFIC TIME PERIOD
A computer program product enables an advertisement audience dynamical detection circuit to conduct an advertisement audience quantity detecting operation. The advertisement audience quantity detecting operation includes: receiving a probe request frame transmitted from other wireless communication...
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Main Authors | , , |
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Format | Patent |
Language | English |
Published |
03.01.2019
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Subjects | |
Online Access | Get full text |
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Summary: | A computer program product enables an advertisement audience dynamical detection circuit to conduct an advertisement audience quantity detecting operation. The advertisement audience quantity detecting operation includes: receiving a probe request frame transmitted from other wireless communication device; recording the arrival time of the probe request frame; inspecting the frame field configuration of the probe request frame; allocating the probe request to a corresponding data group according to the arrival time and frame field configuration of the probe request frame and a sequence control value in the header of the probe request frame while ensuring all probe request frames in the same data group have same frame field configuration; and calculating an estimated quantity of advertisement audiences passing through a specific location in a specific time period based on a total quantity of resulting data groups. |
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Bibliography: | Application Number: US201816023778 |